Company Overview
Valtitude, formerly known as Demand Planning LLC, provides specialized consulting for Demand Planning, Sales and Operations planning (S&OP), Sales Forecasting, and Supply Chain Optimization.
Valtitude was founded by ex-Gillette/P&G Senior Managers in 2004 as Demand Planning Net. Our initial focus was to help companies with process and strategy implementations for Demand Planning and Sales and Operations Planning (S&OP). Over the years, we have grown to help many Fortune 500 companies and Small and Medium-sized businesses in their end-to-end supply chain transformation process.
We have helped a variety of businesses across multiple industry verticals create value through SCM analytics and diagnostics, process re-design, solution implementations, and customized on-site trainings.
We have clients across different industries – Pharmaceuticals, CPG, High-Tech, Food and Beverage (F&B), Quick Service Restaurants, Utilities, Oil and Gas, Aerospace, Chemicals, and Industrial Manufacturing, Automotive, Financial Services, Publishing, etc. Our clients include some marquee Fortune 500 names such as Pepsi Foods, Abbott Labs, Honeywell, Facebook, Qualcomm and others who seek us for our niche in SCM transformation.
Our consulting expertise also includes Operations Forecasting & Planning, Strategic Forecasting, Financial Planning & Budgeting, Inventory Optimization, Production Planning, and Detailed Scheduling.
Through our unique diagnostics methodology, we help clients understand the specific business and organizational factors that inhibit the formation of a holistic Demand and Supply Management process. With diagnostics as the foundation, we help you transform the business process with the right technology. We also undertake full-scale System Integration projects that include SAP, Oracle, JDA, and Kinaxis, among others.
Valtitude also offers small to mid-market solutions for SCM including PlanVida and ForecastPro TRAC.
Founded in 2004, the company is headquartered in Boston and has offices in India, China, and the UK.
Our Leadership
Mark Chockalingam, Founder and President
Dr. Mark Chockalingam is the Founder and President of Valtitude, a strategy and solutions consulting firm headquartered in Boston, MA, specializing in Demand Forecasting, S&OP, and end-to-end supply chain transformation. Founded in 2004, Valtitude serves Fortune 500 companies and mid-market businesses across industries including Pharmaceuticals, Consumer Products, High-Tech, Food & Beverage, Aerospace, and Oil & Gas. Dr. Chockalingam is also the Founder and Chief Architect of PlanVida, Valtitude’s cloud-based supply chain planning platform.
Mark has over twenty years of consulting and corporate experience in Predictive Analytics, Sales Forecasting, Supply Chain Optimization, and Integrated Business Planning. His primary focus is on delivering usable planning solutions — having re-engineered the processes and systems of many Fortune 500 companies.
Mark has consulted for many marquee names including Wyeth-Pfizer, Miller SAB, FMC, Labatt USA, Pepsi Foods, Schlumberger, Honeywell, Facebook (now Meta), Qualcomm, Tropicana Brands, Prestige Healthcare, Cuisinart, Abbott, and Mars Petcare, among others.
Prior to founding Valtitude, Mark held key supply chain leadership positions at FedEx, Schering-Plough/Merck, and Gillette/P&G. He began his career as a Technical Advisor with the International Forecasting Group at Federal Express in Memphis. He then managed the Demand Planning process for the Suncare, Footcare, and OTC businesses at Schering-Plough/Merck, before joining The Gillette Company in Boston as Director of Market Analysis and Demand Planning. At Gillette now Procter & Gamble, he played a key role in the supply chain transformation of the North American business and the formation of the North American Value Chain Group.
Mark holds a Ph.D. in Financial Economics from Arizona State University and an MBA from the University of Toledo. He is a member of the Institute of Chartered Accountants of India and a Past President of the ASCM Massachusetts Minuteman Chapter.
Dr. Chockalingam is a renowned speaker and has presented at numerous workshops and conferences around the world. He edits the ForecastingBlog.com and provides thought leadership through LinkedIn forums and his personal substack at https://mchockalingam.substack.com/
What Sets Us Apart
Our core strength lies in integrating deep operational knowledge with advanced planning tools and analytics. Whether it is Sales Forecasting, Strategic Planning, or Detailed Scheduling, we examine the entire planning process.
A Diagnostics-Driven Approach
Every transformation we initiate starts with gaining a comprehensive understanding. Our unique diagnostics method thoroughly examines your business to uncover the core issues that impede a cohesive demand and supply planning process. With these insights, we build scalable solutions that deliver tangible improvements.
Solutions and Technology Implementation
Our consulting goes beyond strategy – we implement and integrate technology systems such as SAP, Oracle, Kinaxis, and JDA to vitalize your planning frameworks. For small and mid-market clients, we provide adaptable SCM solutions like PlanVida and ForecastPro TRAC, customized for scalability and impact.
Usability Consulting
Technology is most valuable when it works seamlessly for its users. Our consulting services are dedicated to improvising the way planning tools are used every day – ensuring they are easy to use, tailored to planners’ needs, and coordinated with your business objectives. We fine-tune systems to boost your forecasting accuracy, streamline inventory management, and improve your supply chain’s responsiveness.